The Benefits of Doing an Apprenticeship

The Benefits of Doing an Apprenticeship

In recent years, apprenticeships have become much more popular in the UK, particularly as the option of getting a degree has become more expensive. From both an employer’s perspective and a learner’s perspective an apprenticeship can have multiple benefits.

It is no wonder therefore that the UK government is trying to encourage young people to go down this path. If it goes well for them, it can really open up their future. This short article outlines some of the Continue reading The Benefits of Doing an Apprenticeship

Travel Tips

How To Travel Smarter

More and more of us are travelling further afield for our holidays as we become more used to exploring far off lands and planning our own travel arrangements.

Package holidays are becoming less popular as we feel more confident about planning and booking our own holidays, flights and accommodation.

Booking flights has become much easier in Continue reading Travel Tips

House Construction Needed

More House Construction Needed in the UK

As the Second World War came to an end, it became clear where domestic policies must prioritise, notably in providing new homes.

For the duration of the war, house construction had all but stopped, and bombing had left a sizeable proportion of urban housing damaged or destroyed.

In addition, much Victorian housing was considered inadequate, unsanitary and overcrowded and consequently tagged for slum clearance.

Regardless of material shortages, building houses began again in Continue reading House Construction Needed

How To Create A Quality Backlink

Build Your Website Trust & Authority Online

Trust and authority are two vital metrics that will drive your organic search engine traffic online.

There is a lot spoken about trust and authority but what are they and how can we build them?


In order to rank at the top of Google for anything that may be considered to be a competitive search term Google needs to trust you. Without that trust you will not rank, you will not attract any traffic, you will not make any money.

Trust is as much about building quality associations online as it is about avoiding negative associations online.

Negative associations might be such things as backlink networks (designed purely to manipulate Googles rankings).

Google dislikes link networks and seeks them out de-indexing them when they are identified. Additionally Google normally punishes any sites that are linked to from these networks.

New link networks are being discovered all the time so just because one appears to work today it doesn’t mean that it will be safe to use tomorrow.

Trust is difficult to build up but very easy to destroy by seeking cheap, fast and cost efficient link building methods that are short-term in nature.


Authority and is closely related to trust in that the two work hand-in-hand to give you a good organic search traffic.

Think of authority as the strength of your brand online while trust is the strength and quality of other sites linking to you and is a good indication of the company you keep.

If you only associate online with highly regarded, well respected and top ranking websites that are related to your niche and relevant to your visitors then your authority will grow.

Authority is a long-term process and one which cannot be ignored if you want to develop a serious, long-term search engine optimisation campaign.

Backlink Attributes for Trust and Authority

  • Google Indexed
  • Do Follow
  • Non Orphan Page
  • Category Specific Link Profile
  • Relevant
  • Contextual Link
  • Good Trust & Citation Metrics
  • Variety of URL, Brand, junk and keyword anchor text
  • Unique Class C IP Addresses

If your link meets the criteria above then you will have the basics in place to increase your rankings. Google use a variety of the criteria to value each backlink and to identify low quality links, networks and bad neighbourhoods.

For this reason building links from sites that all have unique class C IP addresses will differentiate each of those links as being from a different server and thus unrelated.

If you are struggling to build links for yourself, ask Deeho Ltd for more detailed information about building high quality links for your website.



Does The Persecution Of Motorists Save Lives?

Road Safety & The Law

With an ever increasing amount of laws being introduced to protect us from ourselves, is any of it actually having an effect on road traffic fatalities?

Since the introduction of speed cameras in the early 1990’s, annual UK road deaths have hovered around the 3000 mark within a few hundred each way.

This is despite the growth of speed camera use to over Continue reading Does The Persecution Of Motorists Save Lives?

Stay Secure Banking Online

Secure Online Banking

Banking online has become a common or everyday occurrence for many people across the UK, making the cheque book a very niche commodity in a very short time indeed, considering how long it has been in use.

As the technology to handle, transfer, and store money grows more and more sophisticated, so, unsurprisingly are the techniques those of the criminally minded who look to relieve you or your bank of it.

No system can be 100% guaranteed safe, as the constant game of cat and mouse between the sides goes on, but there are some sensible precautions that should be exercised as a Continue reading Stay Secure Banking Online